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Dauman: Viacom Will Lead Industry Through OTT Pivot

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Viacom is poised to drive revenue through targeted advertising  through over-the-top distribution and platforms hatched by both incumbent multichannel providers and new virtual pay TV distributors, CEO Philippe Dauman said Thursday. “There is no question that our industry is in the midst of significant change. Change can create uncertainty and concern. But with change also comes opportunity, and Viacom is seizing every opportunity,” Dauman said on an earnings call scheduled to discuss fiscal third quarter results. Like his counterparts at Time Warner Inc. and Walt Disney Co., Dauman said that Viacom will hit the accelerator on investments in original programming capable of driving content and ad revenue on any screen. While Viacom sees opportunity to launch direct-to-consumer version of networks anchored by hit original programs like Nick Jr.’s Blaze and The Monster Machine and Paw Patrol, Dauman said the media giant will also continue to work with pay TV distributors like Charter Communications to monetize content through dynamic ad insertion in video-on-demand programming distributed through both TVs and mobile devices. “We are being extremely proactive in taking all measures that are necessary to address the changing media landscape,” Dauman said. “I feel we’ll come out on the other side in a [...]

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